Search Engine Optimization is very Excellent/ Perfect way of driving traffic to your website out of many other money/ time spending ways. This is the technique where your website will be optimizing for certain keywords so that if someone searches for those keywords, your website will come up at the first few pages of Search Engines.
Search Engine Optimisation brings targeted visitor (interested people) and the chance of product/service being sold increases considerably. SEO is kind of slow process but it is very effective way to market your website/business. It brings quality traffic to your website.For Online Business, besides marketing locally in your areas by appointing sales representatives physically, using flyers, meetings & making calls from office, Search Engine Optimization is another excellent option to bring good business from all over the world.
Your local marketing ways are confined to nearby areas only and hence less business. Online marketing has always been a very effective way of marketing globally for boosting business without spending much money and time.
General process of Optimisation :
- Analysing keyword/phrase competition/checking density of keywords/phrase, selecting keywords, optimizing images with alt tags. Checking robot.txt, I may need to change site contents according to keywords/title tags/meta tags/description.
- Analysing competitor's inbound link/back links & the manually submitting to major search engines/directories (Yahoo, etc.)
- Posting Articles to directories/ezines, blogs/message boards/discussion boards/(free classifieds), (pre written).
- If the site is new checking when it was crawled by search engines sorting out crawling errors if any.
- Checking site ranking putting keywords.
- Trying to build/get maximum inbound links from top ranked related sites to get a high ranking in organic search.
- Tracking position adding Google analytic to the client site, creating ranking report after every crawling session with complete analysis of site traffic, so you can get to know from where the traffic is coming & which page are viewing by new users every day.
As far as I think SEO has no limit, there are new changes every day in web, search engine algorithms, so there is something new every day to learn & this is an ongoing process as everyone in the world competing to be ranked at top.